KBET Strengthens Customer Reward Strategy with Second Car Giveaway Winner
Uganda’s sports betting market is increasingly embracing customer reward campaigns as operators seek to strengthen customer engagement and build brand loyalty, with KBET announcing the second winner of its KBET and VROOOOM promotion in partnership with Kagwirawo.
Twenty-five-year-old Wasswa Henry from Butambala District is the latest beneficiary of the campaign, walking away with a brand-new car after participating in the platform’s sports betting activities.
Henry, an avid English Premier League follower, reportedly placed his bets using a basic mobile phone before receiving news of his win in a phone call that came just a day after the death of his father.
His win marks another milestone in the promotional campaign, which is positioning customer rewards as part of KBET’s broader engagement strategy.
The campaign features three brand-new cars and three motorcycles, with two cars already awarded. One more car and three motorcycles remain available for prospective winners.
The promotion also highlights the growing role of mobile technology in expanding access to digital betting platforms, with customers able to participate through the KBET website or mobile network USSD channels.
Customers can access the platform through www.kbet.ug, Airtel (*185*5*3*2#) and MTN (*165*4*6*4#).
For KBET, the campaign provides an opportunity to deepen its relationship with customers through promotional experiences that extend beyond conventional sports betting.
KBET is a fully licensed and regulated online sports betting platform under Uganda’s Lotteries and Gaming Regulatory Board.
Bet responsibly. 18+.
